Search Engine Optimization is interesting. For China Link World, I have been busy with some basic SEO to make sure that Aixia’s site ends up as high as possible in Google. For now, the focus will remain on Google, even though our target audience comes from China and is more likely to use Baidu. Sad thing is, being unable to read Chinese, I can’t really dive into SEO for Baidu. But that’s something we will just have to live with for now.
Google search result for “Chinese Au Pair”
But for anyone wanted to have a good start at Google SEO, please take a look at Google’s own starter guide for SEO. It has helped me immensely and thanks to this guide we are now at the third place in the Dutch Google ranking for Chines au pair. Yay!
The hard part is, however, dealing with a multilingual site. Our site is active in three different languages; Chinese, English and Dutch. For a proper user experience, handling the language definition in a cookie is usually the most elegant solution. However, this makes the non-default languages harder to find using Google because the GoogleBot doesn’t seem to give a care about cookies. A more SEO-friendly solution would be to include the language definition in the URI, but then we need to make some changes so the user experience remains consistent and we don’t end up with broken links somewhere. Like I said; interesting.